Close the Coustomer Feedback Loop

Published: 09/12/2011

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Tip on Customer Service Systems and Trends

Close the Coustomer Feedback Loop

Many companies collect feedback from customers - then, unfortunately, do nothing. They conduct surveys, stage focus groups, monitor complaints then merely report the information to local managers. That wastes time and resources. When I work with companies to enhance customer retention, I often introduce the process of Customer Service Team (CAST) Meetings©. At these on-going regularly scheduled sessions, managers and employees exchange customer feedback and then formulate plans to prevent problems from reoccurring. The CAST Meetings keep employees focused on the truth that customer satisfaction is not a survey or one-day event - it's an ongoing process that keeps you in business.

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Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at or call toll free 1-800-JMowatt (566-9288). Web: