Asking about a Budget

Published: 11/12/2011

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Tip on How to Identify Customer Needs

Asking about a Budget

When selling a product or service there are times when you may want to discuss the customer's budget. The challenge is that simply asking, "What's your budget?" may come across as inappropriate. It may sound like we're asking how much they can afford. That's like asking how much money someone earns. Or it may sound like we're just trying to find out the maximum to charge - which may not result in us receiving accurate information. A more tactful way of wording the question is to ask, "Is there a budget that I should be aware of?"

Today's Chuckle:
If at first you don't succeed, look in the trash for the instructions.

Jeff Mowatt, B.Comm., CSP is a professional speaker and best-selling author who works with organizations who want to strengthen customer loyalty, increase spending per customer, and recharge customer service teamwork. To inquire about engaging Jeff for your team, email us at or call toll free 1-800-JMowatt (566-9288). Web: